Claims & Substantiation
Every number we publish, defined \u2014 and everything we deliberately do not claim.
Last updated August 2026
Statistics used in advertising are claims, and claims should be checkable. This page states precisely how each recurring figure on this website is defined, what source it comes from, and when it was last measured. It exists so that a prospective client, a regulator, or a journalist can evaluate our marketing without having to take it on faith.
Recurring claims and their basis
“24+ years” of luxury real estate experience
Continuous licensure and practice by founding principal Nicholas Peters beginning in 2001, and the operation of Peters & Associates, Inc. since 2002. Measured as elapsed calendar years of licensed practice, not as combined years across all personnel.
Measured as of January 2026
“600+ combined transactions” / “600+ closings”
Cumulative career closed sides — buyer-side and seller-side combined — credited to the firm's principals across their licensed careers, drawn from MLS closed-transaction records. Career total, not an annual figure. Counts sides rather than properties, so a transaction in which the firm represented both parties is counted once per side.
Measured as of January 2026
“$300M+ in career sales”
Cumulative closed sales volume across the same career closed sides described above, summed at contract closing price from MLS closed-transaction records. Career total, not an annual figure, and not a measure of firm revenue.
Measured as of January 2026
Published closing records
A documented subset of the firm's 600+ combined transactions is published by street address, closing price, closing month, and side represented, with records verifiable against county public records.
Measured as of August 2026
“5.0-star client rating on Zillow”
The rating published on the firm's third-party Zillow profile, computed by Zillow from independently submitted client reviews (16 reviews at the time of measurement). We do not collect, edit, gate, or incentivize those reviews, and we do not publish an aggregate rating of our own or emit review/aggregateRating structured data on this site.
Measured as of August 2026
“across 29 cities”
Distinct incorporated municipalities in North Carolina and South Carolina in which the principals have closed at least one transaction, counted from MLS closed records.
Measured as of January 2026
“Average sale price of $1.6M”
Mean closed sale price across the firm's closed sides in the trailing twenty-four months, per MLS closed-transaction records. Reflects the luxury segment the firm practices in and is not a projection of any individual property's value or sale price.
Measured as of January 2026
“Principal-led” representation
A description of the firm's service model: Nicholas and Miriam Peters personally conduct client strategy, pricing, negotiation, and closing oversight rather than delegating them to junior agents. This is a statement of practice, not a guarantee that a principal performs every administrative task in a file.
Measured as of June 2026
Market statistics, medians, and price bands on neighborhood and report pages
Aggregated from Canopy MLS listing and closed-sale data for the stated geography and period. MLS data is deemed reliable but is not guaranteed and is restated over time as records are corrected. Each report page states its own data window.
Measured as of Refreshed with each report
What we do not claim
- A rating of our own. Where a client rating appears on this site it is the rating published by Zillow, a third party, and is attributed as such; we emit no review or aggregateRating structured data.
- Ranking as the “best” or “number one” agent or firm by any independent measurement body. Where superlative language appears in a page title or URL, it reflects the search phrase a reader used, not a third-party ranking.
- Any prediction, guarantee, or assurance of a future sale price, list-to-sale ratio, marketing time, appreciation rate, or investment return.
- Any representation about school quality, attendance-zone assignment, tax treatment, insurability, financing eligibility, or legal title. Those require independent verification with the relevant authority or a licensed professional.
Testimonials and case studies
Client passages published on this site are illustrative composites written by the firm to describe the character of an engagement. They are not verbatim quotations from identified clients and are not consumer reviews. Case studies are de-identified accounts of closed transactions with client-identifying details withheld. Neither is a representation that any other client will obtain a comparable result. Results depend on the property, the market at the time, and factors outside any advisor’s control.
Corrections and requests
If you believe a figure on this site is inaccurate or out of date, tell us and we will correct it or remove it. To request the records underlying any claim above, write to npeters@yourleaderinluxury.com or telephone (704) 264-4572. Client-identifying details are withheld from any record we provide.