Peters & Associates — Charlotte Luxury Real Estate (704) 264-4572
Legal

Privacy Policy

A clear account of how Peters & Associates collects, stores, secures, and shares client data in the course of providing luxury real estate advisory services.

Effective June 2026

Your Data, Your Control

Peters & Associates, Inc. respects the privacy of its clients and website visitors. This policy explains what information we collect, how we use and protect it, and the circumstances under which we may share it.

1. Information We Collect

We collect personal information only when you voluntarily provide it through our inquiry forms, valuation requests, or direct correspondence. This includes:

  • Name, email address, and phone number
  • The free-text message, search criteria, or property interest you describe
  • Address details voluntarily provided when requesting a home valuation
  • Optional preferences such as price range, neighborhood, or timing

We also collect standard technical data automatically: IP address, browser type, referring URL, and timestamps. This data is used for security, analytics, and site improvement and is not used to identify individual visitors.

2. How We Use Your Information

The information you provide is used solely to deliver the advisory service you have requested and to maintain a thoughtful, ongoing client relationship. Specific uses include:

  • Responding personally to your inquiry
  • Scheduling and preparing for a private consultation
  • Searching every active Canopy MLS listing and tracking new listings, price changes, and coming-soon notices relevant to your search as they post
  • Providing valuation work, market intelligence, or referrals you have requested
  • Complying with legal and regulatory obligations

We do not use your information for automated marketing, behavioral advertising, or lead-generation syndication.

3. How We Store and Protect Your Information

All client data is stored on encrypted, access-controlled infrastructure hosted in the United States. We employ the following safeguards:

  • TLS 1.2 or higher for all data in transit
  • Encryption at rest using industry-standard algorithms
  • Role-based access controls limiting access to named principals and one vetted operations associate
  • Full audit logging of all access and modifications
  • Regular security reviews and incident-response protocols reviewed annually by legal counsel

Information is retained only as long as needed to provide the advisory service you requested or to satisfy legal record-keeping requirements. When a retention period concludes, records are securely destroyed using cryptographic deletion.

4. How We Share Your Information

We do not sell, rent, barter, or syndicate personal information to third-party lead networks, referral marketplaces, or advertising platforms. Information is shared only in the following limited circumstances:

  • Service providers: A small number of regulated providers (web hosting, transactional email, analytics) process data strictly on our instruction under written confidentiality obligations.
  • Transaction professionals: When a transaction requires external coordination — title counsel, inspection professionals, lenders, or closing attorneys — each provider is vetted for confidentiality practices and, where appropriate, bound by separate non-disclosure obligations. Information is shared on a strict need-to-know basis.
  • Legal compliance: We may disclose information when required by law, subpoena, or court order, or when necessary to protect our rights, property, or safety.

5. Cookies and Tracking Technologies

We use a deliberately restrained set of measurement tools. Specifically, this site loads Google Analytics 4 (property G-8LVMBCWZM9) to measure page views, traffic sources, and inquiry conversions in aggregate. Google Analytics sets first-party cookies and is operated by Google LLC, which acts as a processor for this data. We have not enabled Google Signals or ads personalization on this property, and we do not sell or share personal information for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA.

We do not currently operate advertising or retargeting pixels on this site. If that changes, this section will be updated before any such tag is activated, and the tag will be gated behind the consent control described below.

Your control: non-essential analytics load only after you accept them in the cookie notice presented on your first visit. You may change your choice at any time using the Cookie preferences link in the site footer, or disable cookies through your browser settings. Declining analytics does not affect your ability to browse the site or submit an inquiry.

6. Your Rights and Choices

We honor CCPA/CPRA, GDPR, and UK GDPR rights regardless of where you reside. Your rights include:

  • The right to access the personal information we hold about you
  • The right to correct inaccurate or incomplete information
  • The right to request deletion of your personal information
  • The right to receive a portable copy of your data
  • The right to restrict or object to certain processing
  • The right to lodge a complaint with a supervisory authority

To exercise any of these rights, email npeters@yourleaderinluxury.com or call the office at 704-264-4572. Deletion requests are honored promptly — typically within five business days — except where a record must be retained to comply with real estate, tax, or legal obligations.

7. Children's Privacy

Our services are intended for adults only. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.

8. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The effective date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.

9. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us directly:

  • Email: npeters@yourleaderinluxury.com
  • Office: (704) 264-4572
  • Office: 4401 Barclay Downs Dr #132, Charlotte, NC 28209

Frequently Asked Questions

What client data does Peters & Associates collect?

We collect only the information necessary to deliver our advisory services: name, email address, phone number, and the substance of your inquiry or property interest. We also collect standard server logs and aggregate analytics data to maintain site performance. We do not collect government identifiers, financial account numbers, or sensitive personal data through any public form on this website.

How is client data stored and secured?

All data is stored on encrypted, access-controlled infrastructure hosted in the United States. Data in transit is protected by TLS 1.2 or higher. At rest, information is encrypted with industry-standard algorithms. Access is limited to the named principals and a small number of vetted, confidentiality-bound team members under role-based permissions with full audit logging. Records are retained only as long as necessary to fulfill the advisory service or to satisfy legal record-keeping obligations, then securely destroyed using cryptographic deletion standards.

Is client data shared with third parties?

No — not in the way most consumers expect. We do not sell, rent, barter, or syndicate personal information to lead networks, referral marketplaces, or advertising platforms. Information is shared only with a small number of regulated service providers (web hosting, transactional email, analytics) who process data strictly on our instruction under written confidentiality obligations. When a transaction requires external coordination, each provider is vetted and bound by separate non-disclosure obligations, and information is disclosed on a strict need-to-know basis only.

What cookies or tracking technologies are used?

Functional cookies required for the site to operate load on every visit. Beyond those, this site loads Google Analytics 4 — and it loads only after you accept analytics in the cookie notice shown on your first visit. Google Analytics sets first-party cookies and measures page views, traffic sources, and inquiry conversions in aggregate; Google Signals and ads personalization are not enabled on the property. We do not operate advertising or retargeting pixels, fingerprint visitors, or sell or share personal information for cross-context behavioral advertising. Declining analytics, browser tracking protection, or an ad-blocker will not affect your ability to inquire.

What rights do I have over my data?

Regardless of where you reside, you have the right to access, correct, delete, or port your personal information. You may also request restriction of processing or lodge a complaint with a supervisory authority. We honor CCPA/CPRA, GDPR, and UK GDPR standards. Deletion requests are honored promptly — typically within five business days — except where a record must be retained to comply with real estate, tax, or legal obligations.

How do I reach the data privacy contact?

Email npeters@yourleaderinluxury.com or call the office at 704-264-4572. There is no separate "privacy department" — your request is handled directly by a principal advisor who can answer questions, fulfill access or deletion requests, and explain any specific data handling practice.

Questions About Your Privacy?

We welcome direct conversation about how we handle information. Every privacy question is answered by a principal advisor — not an automated system or outsourced support desk.

Contact Us DirectlyRead Confidentiality Statement